A third-generation Apple Watch, which contains its own mobile signal and can be used to make phone calls independent of a smartphone, was also announced alongside the Apple TV 4K.
The 4.7-inch iPhone 8 starts at £699 for a 64GB model, rising to £849 for a 256GB edition.
The iPhone 8 and iPhone 8 Plus will be offered in a rich color palette including Gold, Silver, Space Gray. Please welcome in the iPhone 8, iPhone 8 Plus, and iPhone X with a whole new design and features.
Both phones will also support Apple's new AirPower charging mat, which is due for release in 2018. The manufacturing cost of iPhone X is expected to rise to a hefty $US387. They have awarded outperform rating to Apple stock because of growing optimism and hype around the upcoming iPhone X "super cycle".
The device goes on sale on November 3, some two months after the iPhone 8 and 8 Plus, which begin shipping on September 22.
The iPhone X's launch date was the one fly in the ointment from the event, but one firm believes it will not be a big factor in the long run. For the most part, we couldn't tell the difference between these and the one in the iPhone 7 we brought with us-granted, the viewing environment was neither dynamic nor ideal.
Surprisingly, the 5.5-inch iPhone 8 Plus is heavier than the 174-gram iPhone X with its larger 5.8-inch screen and steel frame (steel is heavier than aluminum).
Apple confirmed the time pre-orders begin on the company's website.
The phone packs a bundle of sensors and cameras at the top of the phone.
Chief executive officer Tim Cook has done a stellar job of maintaining the brand's cachet and expanding the model range to appeal to a range of incomes. This, however, makes sense from Apple's perspective as the iPhone X is marketed as a premium device with a premium price-tag.
It's already impressive that Apple has avoided steep revenue drop-offs everywhere except China, where the trend has been negative for quite some time.
"This year's event marked one of the most highly anticipated product announcements in recent years, and from a product perspective, the company did not disappoint", RBC Capital Markets' Amit Daryanani wrote in a note to clients Tuesday. Not being able to charge in these places would have defeated the purpose of wireless charging.
With the Galaxy S8 and Galaxy Note 8 priced quite a bit cheaper than the iPhone X, Apple might find it difficult to convince consumers.
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